I've always wanted a logomark to go with my logotype, and this spring, I finally came up with one I love. The new logomark consists of a flower sprouting from an eye, all enclosed in a circle.

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The details for the design decisions are as follows:

• The circle was included to provide unity with the rest of the logo. Outfit is a very round font, and the logomark, if it were to be alongside the type, would need to match.

• The eye is for my degree - visual communication design. On a broader scale, it represents the visual arts, which have always been an important part of my life.

• The eyelashes are for femininity - though I'm not the most feminine person myself, my art style leans towards femininity, and I value the feminine aspect of my art and design styles as a tool to represent women and femininity.

• The flower ties back into the name Roana - "roanna" in Latin means rose, though the flower in the logo was simplified to a three-petal design to remain stylistically consistent.

• The flower blooming from the eye is for the goal of Roana: to make businesses visually grow and bloom.

• As a whole, the design is loosely boho, which is the direction in style I've personally been taking lately. Combined with my peach and black color palette, I consider it a modern "dark boho."

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