The Wolcott Group
PR Firm
The Wolcott Group project focused on revitalizing the look of the Wolcott brand. I developed the visual brand board for Wolcott to steer us in a modern and naturalistic direction, matching the types of clients that Dennis (the owner) was working with and looking to attract. I did not design the logo, but I made their new website from scratch in WIX, with Danielle's (D. Jolie Creative) help with copy.
The Details
I was brought on by D. Jolie Creative as a contractor to work with Wolcott on a revitalized brand and matching website. Their existing one was plain, static, and extremely outdated; they were hoping for something modern that would attract clients in energy, water, and sustainability. Work began with three brand board options: blues (water, a bit techy), green (plants, simple and clean), and beiges (earth, more corporate). Dennis, the CEO, chose the green board (see project photos) to portray growth, life, and progress.
Then, brand asset work began. A friend of the owner created the new logo, while Danielle provided new copy. I put everything together in WIX, creating a dynamic website that felt modern while not alienating their environmentalist clients. The soothing greens are accented with a pop of teal for emphasis and balanced with large sections of white for a clean feel.
It was a pleasure to work with Dennis and his team, and an honor to be listed as one of the Trusted Collaborators on their website.
I am no longer maintaining the Website; the project has concluded and it's been handed off to the client's team. (The current state of the website may not reflect the original work done by Roana Art and Design.)