Roana Art and Design
New Logomark 2026
This project involved creating a meaningful and cohesive logo for my own brand, inspired by personal values, artistic influences, and a deep connection to visual communication design. The final logo features a flower blooming from an eye, symbolizing growth, creativity, and the brand’s mission to help businesses “visually grow and bloom.”
LOGO SUITE
UPDATED BRAND MATERIALS
BUSINESS CARD
The Details
I've always admired the brandmarks from Allan Peters, but struggled to create one for myself that I felt encompassed me and my business. After hours of mind-mapping, sketching, and just letting the ideas ruminate, I finally landed on the logo present on my site today: a flower blooming from an eye.
The eye is for my degree - visual communication design, while the lower lashes provide a touch of femininity. On a broader scale, the eye represents the visual arts, which have always been an important part of my life. The flower ties back into the name Roana (”roanna" in Latin means rose) and was simplified to a three-petal design for simplicity. The overarching concept of a flower blooming from an eye is for the goal of Roana Art and Design: to make businesses visually grow and bloom.
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The use of new fonts (Clash Display and Manrope) in my brand serves to give my typography more variety and provides a certain edginess and modernity that I felt was missing from the brand before.