Moyal Enterprises
Woman-Owned Small Sports Media Company
I interned with Moyal Enterprises LLC between my junior and senior years of college, and was later offered a position after my internship ended. This position is where I honed my Canva and short-form video skills - and learned to appreciate the flexibility of Adobe.
The Details
While working for Moyal, I did the internal graphic work, from social media posts and banners to one-sheets. I did graphic work for the company’s athlete clients as well, particularly long-time client Nancy Lieberman and her team, to produce graphics for her charity and basketball camp. I also worked behind the scenes on collab projects for The American Cancer Society, MVMI, Adapt Superwater, and more.
After a year of working with Arielle, we decided to expand the brand identity with new colors. Arielle made it a point to keep her brand unique, so after some experimentation, we settled on dark teal and orange (shown in the Miles reel). This was my first real experience working on and expanding an existing brand. With Arielle’s blessing, I implemented the new colors into some of our later work, and also included new graphics (ex., the three X lineart, the grunge textures) into the Moyal designs. The new elements helped breathe life into a brand that had gotten a bit stale over time, and taught me the importance of having secondary and tertiary brand colors.
To have worked with some of the biggest names in professional sports, from Olympians to Hall-of-Famers, has been an absolute honor. I’ll always be thankful to CEO Arielle Moyal for giving me the time and opportunity to learn and grow, not only as a designer, but also as a marketer, entrepreneur, and individual.