Art and Design by Genevieve Gray

One of my graphic design projects at Nazareth, “HydroLight” was born from the simple, random prompt of a hydroelectric company. Each student was tasked with creating a brand identity and stationary system for an imaginary company in a seemingly mundane industry.

 

The concept behind my imaginary company was the merging of clean energy, water, and electricity. Electricity can take many forms, but I chose to focus on a lightbulb because of the positive connotations associated with light or brightness. The rest of the identity developed around this: monochromatic blue for water and cleanliness, sans-serif fonts for modernity, and a floral shape with leaves for nature.

 

Our stationary sets were required to contain a business card, so I took the opportunity to explore the utilization of die-cutting technology. The business card mockup was edited to create the logo-shaped die cut, allowing my professor and classmates to truly envision my concept.