Frozone

FroZone was my final project for Advertising Design at NAZ. Each student was assigned a unique and random “client" (all made up and played by the professor) to work with, each with their own challenges. FroZone was the concept assigned to me: meant to be a healthy frozen yogurt place that attracts health-conscious adults and parents, but that was still fun and playful enough to attract kids and be considered a treat. My challenge was making the brand from the ground up, with only a concept and a name.