Femme
“Femme” was a project for my junior year at Nazareth, meant to combine knowledge from multiple disciplines into an open-ended project that was exciting and relevant to me. I created “Femme” from the ground up, creating the concept, brand identity, and promotional materials, as well as the beginnings of a women’s rights social media campaign (see video at the bottom) and a series of posters representing lesbians in a non-sexualized (normalized) way.
In the face of the current political climate, I sought to create a concept supportive of all types of women. In theory, Femme would be a mix of Planned Parenthood, the ACLU, Goodwill, and other similar nonprofits. It would provide reproductive healthcare, support for abuse victims, resources for poor or disabled women, and childcare resources, and would fight for women’s rights in the social and legal spheres.
I wanted the branding to be feminine but inclusive. The face logo needed to be recognizable as female but also vague enough that all kinds of women could see themselves in it, while the expression on the face is meant to portray a soft sense of happiness. The color palette is based roughly on the lesbian flag while incorporating blue, a traditionally “male” color, and orange, a neutral color, meant to symbolize a range in femininity.
This project won a Silver Student ADDY in 2023.